Head of Marketing, DeFi Platform
Our client is a leading decentralized finance (DeFi) platform built on the Ethereum blockchain that allows users to swap, stake, and earn tokens through various innovative products and services. They are dedicated to providing secure, transparent, and user-friendly solutions to the ever-evolving world of decentralized finance.
They are seeking an experienced and passionate Head of Marketing to lead their marketing strategy, drive user acquisition, and strengthen their brand presence in the DeFi ecosystem. In this role, you will be responsible for developing and implementing multi-channel marketing campaigns to promote the platform's products and services, increase user engagement, and build a strong community.
The ideal candidate should have experience at a DEX in:
- Developing and executing comprehensive marketing strategies to drive user acquisition, retention, and engagement across various channels, such as social media, content marketing, email, and events.
- Collaborating with cross-functional teams, including product, community management, and business development, to ensure consistent messaging and positioning in the market.
- Managing and growing a marketing team, providing guidance, mentorship, and performance feedback to team members.
- Overseeing the development of marketing collateral, including website content, blog posts, whitepapers, presentations, and social media assets, to effectively communicate the platform's value proposition.
- Analyzing and monitoring key marketing metrics to evaluate campaign performance, optimize marketing spend, and identify areas for improvement.
- Developing and maintaining relationships with industry influencers, media outlets, and strategic partners to enhance brand visibility and thought leadership in the DeFi space.
- Staying up-to-date with market trends, competitor activities, and user preferences to inform marketing strategies and drive continuous improvement.
- Planning and executing community-building initiatives, such as webinars, meetups, and online events, to foster engagement and loyalty among platform users.
- 5+ years of experience in marketing leadership roles, preferably within the blockchain, DeFi, or fintech industry.
- Proven track record of developing and executing successful marketing campaigns that drive user acquisition and engagement.
- Strong understanding of the DeFi ecosystem, user personas, and market dynamics.
- Expertise in digital marketing channels, including social media, content marketing, SEO/SEM, and email marketing.
- Exceptional communication and storytelling skills, with the ability to craft compelling narratives around complex concepts.
- Analytical mindset and proficiency in marketing analytics tools, with a data-driven approach to decision-making.
- Entrepreneurial spirit and the ability to thrive in a dynamic, remote work environment.
Remote Working environment
Opportunity to work with a major project